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Software Marketing


All information you need to successfully market your software products and services


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Ever wondered how modern marketing for software products and services really works?

We aim to provide you with all information you might need to market your software products and services successfully. You'll find tons of free information in our Learning Center. This resource is completely free and dedicated to software developers and marketers. We'll be covering all the specifics of modern marketing applied to the current realities of the software development world.

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Latest in Learning Center

Check out some of the latest articles in the Learning Center and let's discuss them:

The Best Methodology For Marketing Software Products

The Best Methodology For Marketing Software Products

Did you know that one of the biggest challenges for marketers is that they can rarely provide enough evidence that their work positively affects revenues and have an impact on business? Especially in software companies marketing is often perceived at best as something “probably” working but difficult to measure thus ineffective, at worst as an unnecessary spending. Still many do marketing just because everyone else does it. Another pressing problem ...

rules of PM

Golden Rules of Product Manager in Software Company

As we’ve learned, product management activities span across the two primary roles: Product Manager and Product Marketing Manager. The actual activities performed by one role or another and the importance of these activities greatly depend on the software product lifecycle stage and project specifics. At the end of the day, it doesn’t really matter who performs the required job, more importantly, that the job gets done. Whether you ...

product marketing

The Role of Product (Marketing) Manager in Software Company

The person who unites the company into a single value delivery unit is called a product manager. This person is responsible for balancing the cost of a product with the quality and functionality. Product managers act as a go-between for the product development and the commercial departments, translating technology and product features into user-benefits and Unique Selling Points (USPs). A product manager has to guide the cross-department team and focus ...

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