Articles for date "August 2018":
The Best Methodology For Marketing Software Products

The Best Methodology For Marketing Software Products

Did you know that one of the biggest challenges for marketers is that they can rarely provide enough evidence that their work positively affects revenues and have an impact on business? Especially in software companies marketing is often perceived at best as something “probably” working but difficult to measure thus ineffective, at worst as an unnecessary spending. Still many do marketing just because everyone else does it. Another pressing problem ...


rules of PM

Golden Rules of Product Manager in Software Company

As we’ve learned, product management activities span across the two primary roles: Product Manager and Product Marketing Manager. The actual activities performed by one role or another and the importance of these activities greatly depend on the software product lifecycle stage and project specifics. At the end of the day, it doesn’t really matter who performs the required job, more importantly, that the job gets done. Whether you ...