Defining the Scope of Software Marketing
Marketing is about identifying and meeting human and social needs. One of the shortest best definitions of marketing is “meeting needs profitably.” When Yelp recognized that people needed an easy way to access information about local restaurants and see other people's suggestions, it created an easy to use app; Uber did the same for riders and drivers alike; Spotify for music listeners and song authors; Amazon for shoppers and sellers ...
Introduction: Why is Software Marketing Important?
The failure rates of software products and services, as well as any other innovative products, are higher than the failure rates of products in general. Did you know that nine out of ten startups fail? Do you know what is the top reason for a fail?: No market need. That’s the clear evidence of the high importance of marketing at the early stages of product development.