What makes marketing software products different from traditional marketing?
Software marketing is different from marketing traditional goods and services. Moreover, the software marketplace is dramatically different from even ten years ago, with new marketing behaviors, opportunities, channels, and challenges emerging.
Software Product Life Cycle Explained
Now that we know the core principles and concepts of modern marketing and how they apply to software marketing, it’s the right time to look into what software product is and explore the anatomy of the software product life cycle. From the previous article we’ve learned that good marketing is not something performed by a single person or a department. It also doesn't happen by accident. It’s ...
Core Marketing Concepts for Software Marketing
We defined marketing, its scope and how it fits into business processes as an organizational function. To better understand the marketing function and move forward to software marketing specifics, we need to have a shared understanding of some core marketing concepts.
Defining the Scope of Software Marketing
Marketing is about identifying and meeting human and social needs. One of the shortest best definitions of marketing is “meeting needs profitably.” When Yelp recognized that people needed an easy way to access information about local restaurants and see other people's suggestions, it created an easy to use app; Uber did the same for riders and drivers alike; Spotify for music listeners and song authors; Amazon for shoppers and sellers ...
Introduction: Why is Software Marketing Important?
The failure rates of software products and services, as well as any other innovative products, are higher than the failure rates of products in general. Did you know that nine out of ten startups fail? Do you know what is the top reason for a fail?: No market need. That’s the clear evidence of the high importance of marketing at the early stages of product development.