Articles for tag "agile-marketing":
The Best Methodology For Marketing Software Products

The Best Methodology For Marketing Software Products

Did you know that one of the biggest challenges for marketers is that they can rarely provide enough evidence that their work positively affects revenues and have an impact on business? Especially in software companies marketing is often perceived at best as something “probably” working but difficult to measure thus ineffective, at worst as an unnecessary spending. Still many do marketing just because everyone else does it. Another pressing problem ...