Articles for tag "growth-hacking":
The Best Methodology For Marketing Software Products

The Best Methodology For Marketing Software Products

Did you know that one of the biggest challenges for marketers is that they can rarely provide enough evidence that their work positively affects revenues and have an impact on business? Especially in software companies marketing is often perceived at best as something “probably” working but difficult to measure thus ineffective, at worst as an unnecessary spending. Still many do marketing just because everyone else does it. Another pressing problem ...

product marketing

The Role of Product (Marketing) Manager in Software Company

The person who unites the company into a single value delivery unit is called a product manager. This person is responsible for balancing the cost of a product with the quality and functionality. Product managers act as a go-between for the product development and the commercial departments, translating technology and product features into user-benefits and Unique Selling Points (USPs). A product manager has to guide the cross-department team and focus ...