Articles for tag "product-marketing":
rules of PM

Golden Rules of Product Manager in Software Company

As we’ve learned, product management activities span across the two primary roles: Product Manager and Product Marketing Manager. The actual activities performed by one role or another and the importance of these activities greatly depend on the software product lifecycle stage and project specifics. At the end of the day, it doesn’t really matter who performs the required job, more importantly, that the job gets done. Whether you ...


product marketing

The Role of Product (Marketing) Manager in Software Company

The person who unites the company into a single value delivery unit is called a product manager. This person is responsible for balancing the cost of a product with the quality and functionality. Product managers act as a go-between for the product development and the commercial departments, translating technology and product features into user-benefits and Unique Selling Points (USPs). A product manager has to guide the cross-department team and focus ...